Customer knowledge management competence evaluation of agritourism enterprises by using the balanced scorecard and fuzzy-AHP: Evidence from Chengdu-Chongqing economic circle.
This multimatic 255 tig kit paper provides an evaluation framework to explore the linking mechanisms between customer knowledge management competence (CKMC) and Balanced Scorecard (BSC).With a case study from Chengdu-Chongqing Economic Circle of China, this paper attempts to empirically justify the framework.An index system was established for eval